Design is more than aesthetic.
Brand Design is how we help our clients think and act in ways that influence consumer behavior. Our approach is disciplined. Our methods are agile and collaborative. And our success is measured by the impact we deliver.
Our design strategy team works seamlessly within our brand design discipline, translating marketing language into verbal & visual equities.
Rooted in the belief that design goes beyond mere aesthetics, design strategy reimagines how brands think, behave, and engage with their audiences. As a design agency, we believe the foundation of any successful design initiative begins with a strategically sound point of view.
Our work, rooted in deep consumer insight and brand truths, serves as a springboard for design inspiration. Our proprietary methods break down cultural semiotic codes and design cues to form a unique visual and verbal language that informs and inspires the design process. The end result is nothing short of inspirational.
Brand and corporate identity design is the visual aesthetic consumers most associate with a brand or company. From logo, brandmark, and fonts to graphic style and imagery, we provide detailed visual principles to express brand positioning and purpose in a unique and recognizable way. These supportive elements create distinction for the brand across all mediums and platforms.
Package design is a critical piece of marketing communication. It needs to be an advertisement, a navigational shopping tool, and an experiential brand equity all at once. Our design strategy process serves as a foundation for packaging design that is unique, communicative, and engaging at shelf. We utilize competitive shelf analyses and store audits to guide our creative process, leveraging key visual elements that encourage recognition across categories and provide a distinct point of difference.
At CBX, we believe industrial design is the 3-D expression of a brand. We view structural package design as an integral component of the brand experience. Brand-led structural and industrial design elevates form and function, enhancing how people interact with brands, objects, and each other. Structural and industrial design helps protect and deepen the relationship between brands and consumers.
We are one of the country’s leaders in developing private label development—also known as own brand, store brand, or owned brand. We have deep experience across 10 different channels of trade. Our expertise lies in portfolio architecture development, naming, brand positioning, design strategy, design adaptation and rollout, and production across hundreds of categories and thousands of SKUs.
CBX has helped countless retailers generate increased business through the integration of strategic store design, the development of foodservice offers, and the creation of memorable guest experiences. Our retail expertise extends beyond brand design and into the fundamentals and intricacies of layout, design, and store operations, while providing a holistic brand experience.
A great strategy with poor execution is nothing more than a good idea. Our team of design adaptation and packaging production experts have the experience to extend programs across thousands of SKUs, every type of packaging, any packaging substrate, and all printing technologies and manufacturing processes. From concept to shelf is where we excel.