London International Award
Finalist | Tone of Voice
Despite being an organic pioneer, Avalon Organics needed a fresh perspective for a new era.
Purpose & Meaning
Voice & Messaging
Avalon wanted to reboot their positioning around “consciousness in cosmetics” to be more relevant to new consumers. A newly defined brand purpose rooted in beauty, an updated brand voice, sensory principles and refreshed packaging enabled Avalon Organics to modernize the category