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London International Award

Finalist | Tone of Voice



Deep Rooted Beauty

The Call

Despite being an organic pioneer, Avalon Organics needed a fresh perspective for a new era.

What we did

Consumer Insights
Purpose & Meaning
Design Strategy
Brand Architecture
Identity Design
Packaging Design
Voice & Messaging

The Call

The Work

Avalon wanted to reboot their positioning around “consciousness in cosmetics” to be more relevant to new consumers. A newly defined brand purpose rooted in beauty, an updated brand voice, sensory principles and refreshed packaging enabled Avalon Organics to modernize the category

The Work The Work