7Up, U by Kotex and Barbasol use promotional packaging this summer to help make consumers feel like they are...
The challenges of merchandising in the ethnic foods aisle The other day I was in the “ethnic” aisle at...
In today’s digital age of networking and communication, you might think the paper business card is a lingering relic...
The talk show host’s new site, EDbyEllen.com, sells clothing, housewares and accessories marked by DeGeneres’ distinctive style. Ellen DeGeneres...
Throw out the PIE to build your career with CARE Career advancement and self-promotion go hand-in-hand, but how do...
Snapple has emerged with a new look following a makeover from the company’s longstanding brand agency, New York City-based...
Snapple is looking to boost its share across the US. Helping it stand out as consumers reach for cold...
Vibrant new packaging graphics coincide with Snapple’s efforts to boost share across the country With new graphics that amplify...
Andy Austin, the Technology Expert Who Directed the Customer Experience at AT&T’s High-Touch Retail Stores Nationwide, Will Head CBX’s...
Brian Collins, chief creative officer and co-founder of Collins, has been named as the Design and Package Design jury...