NewCommLink was poised to lead the retail financing revolution, but their name held them back—sounding more like a back-end banker than a groundbreaking start-up.
Purpose & Meaning
Naming
Voice & Messaging
Design Strategy
Identity Design
VYZE, coined from advise and vision, communicates deep expertise encapsulated in a forward-thinking platform. A single syllable signals the split-second difference between yes or no, accept or decline, sale or no sale.
This transformation represents the next major step in delivering the company's vision for the future: helping propel revenue growth for their clients by expanding and simplifying the financing experience.
CMO, Vyze