Man Cave began as a small craft brand with a big ambition: to bring its bold flavors of meat beyond its hometown of Minneapolis to over 500 groceries nationwide. It needed to create a brand as big and bold as its appetite for growth.
Design clichés of craftsmanship and quality were not going to cut it. The brand needed to identify a unique and authentic identity in order to earn its way on shelf and break through.
Through our highly collaborative approach we developed a brand identity that was as bold and irreverent as the founders and their product. The design language cues a modern artisanal sensibility and completely stands apart from the competition at shelf.
• The Man Cave design was the recipient of a Pent Award for packaging excellence.
• Established a completely new design language for the category.