The Call
How do you create a modern organic brand for a new generation that expects a balance of fun, taste excitement and nutritional integrity in everything they consume?
In a sea of sameness, we saw an opportunity to create a new, distinct brand point of view embracing ‘organic’ as the new expectation rather than a point of differentiation.
What we did
Purpose & Meeting
Design Strategy
Identity Design
Packaging Design
Voice & Messaging
Social Media Strategy
Website Design
The Work
While organic is the new expectation, the fact still remains that not everyone has access to it. Our mission became clear: Healthy Food For All.
We designed every aspect of the Green Valley brand to help make vegetables with high nutritional integrity more accessible – from its simple, storybook design language, to its approachable voice and messaging strategy. We then activated the brand mission across digital platforms with unique recipes, charity partnerships and ongoing engagement via social media.
The Impact
• Nearly 200,000 website clicks and 460,000 engagements
• Nearly 90% of site traffic has been attributed to the recipe and blog pages
• In just seven months, social media efforts have generated nearly ten million impressions, reached four million qualified users, earned more than 126,000 new followers, and drove half a million engagements.
