June 10, 2016
Saks Fifth Avenue, Houston
Saks Fifth Avenue recently unveiled its new flagship store in the Houston Galleria. The 200,000-sq.-ft. store was designed and planned in partnership with CBX, the New York-based brand agency and retail design consultancy.
CBX created new design elements that complemented Saks’ current interior design concept for several key departments, including jewelry, women’s lingerie, and the second-largest beauty and fragrance department in the entire Saks’ portfolio.
Saks relocated to the prominent two-level anchor building from a smaller space at the mall, adding approximately 20,000 square feet to its footprint at The Galleria. This was the largest Saks project to date for CBX.
CBX designed the store’s escalator as a major focal point in the customer’s journey, highlighted by a white ceramic gold-leaf sculpture by Pascale Girardin that spans two stories.
The women’s lingerie department projects a sultry, seductive feel created by soft, low ambient lighting and elliptical ceiling treatments. A sweeping glass curved wall divides the main sales floor from the fitting rooms to create an intimate and private shopping experience within.
CBX employed sculptural elements, like this chandelier in the Women’s Collection.
The enhanced Fifth Avenue Club, situated adjacent to the Women’s collection department, features eight private suites for customers to try on the latest collections with the assistance of their personal shoppers.
The Apothecary, a new department designed by CBX, serves as a backdrop to the expanded fragrance and beauty department. It features custom-made shelving with a unique, bracketed detail that allows for flexible merchandising and visualizing the product.
Originally published by design:retail
Photos courtesy of Max Bolzonella
Written by Dustin Longstreth
Dustin is a purpose-driven strategy and marketing leader with extensive experience building high-performance teams, driving growth, and creating brand value. In his role at CBX, He is dedicated to helping clients maximize the cultural and commercial impact of their brands.
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