After a major rebranding initiative launched last fall, Wakefern-owned Price Rite is ready for its biggest round of grand re-openings yet. On August 2nd, 5 locations in Connecticut will debut the new look and feel of the value grocer, with 17 more rolling out across four states in the fall.
Wakefern partnered with brand and design agency CBX to lead all creative aspects of the rebranding process, which included a revamped store layout, expanded private label portfolio, brighter décor, newly designed Weekly Circular savings flyer, and a farmer’s market-style produce department. The upgraded stores will also hold a broader selection of organic products and high-quality meat selections, along with “drop zone” destinations showcasing products with extra savings.
With great customer feedback this far on the new marketplace locations, Price Rite aims to rebrand the rest of its 64 locations during 2020.
Read the full article in Supermarket News
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