April 21, 2015
Thousands of cliché images bombard us through all forms of media on a daily basis. Pristine babies smiling angelically at the camera; women doing cartwheels on the beach during their period; mom preparing a perfectly homemade dinner with a smile on her face. While these scenarios rarely reflect real life, marketers often rely on these images to reach their consumers. They do so because clichés are safe, and generally don’t make consumers feel uncomfortable. But, the question is, what are clichés really doing for your brand?
Allison Koller, Creative Director at CBX, will explain why our society focuses so heavily on clichés, will dig into examples of brands successfully defying clichés, and will wrap up with key takeaways to apply to your own brand.
Dustin is a purpose-driven strategy and marketing leader with extensive experience building high-performance teams, driving growth, and creating brand value. In his role at CBX, He is dedicated to helping clients maximize the cultural and commercial impact of their brands.
Chief Marketing & Strategy Officer
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