April 21, 2015
Leading Digital Provider for Professional Communities Rebrands as DHI Group, Inc. With Help From CBX
Formerly Known as Dice Holdings, Inc., DHI Group, Inc., Celebrates Its New Visual and Verbal Identity Today by Ringing the Closing Bell on the New York Stock Exchange
As DHI Group, Inc. (“DHI”) rings the Closing Bell on the New York Stock Exchange today, it does so with a new visual and verbal identity created by CBX, the brand agency and retail design consultancy, in consultation with DHI.
Formerly known as Dice Holdings, Inc., DHI is a leading provider of specialized websites and services for professional communities. With the help of CBX, the Company has rebranded as DHI and adopted a new logo that includes the brand-reinforcing tagline “Delivering Hire Insights.”
“We began as the Dice business nearly 25 years ago and have developed and expanded to serve multiple specialty verticals, with new products and services that will further expand our market opportunity. The name DHI better represents the evolution of our Company into a diverse portfolio of specialized websites and services that serve targeted constituents and are unified under one corporate umbrella,” explained Michael Durney, DHI’s President and CEO.
“For the new logo, CBX sought to create a symbol of reliability, trust and quality,” said Rick Barrack, co-founder and Chief Creative Officer at CBX. “We used proprietary, bold, uppercase letterforms to define the new brand mark. Running from the cross bar of the ‘H’ and leading to the accent graphic over the ‘I,’ the visual path we created in the logo calls to mind the upward trajectory showing positive results. It represents ambition, innovation, forward-thinking and setting new paths of opportunity.”
“The new tagline — ‘Delivering Hire Insights’ — complements this visual identity even as it evokes the human dimension of DHI’s people-centric mission,” Barrack said. “The tagline defines what DHI is all about, and what it does for its clients and the professionals who use their services.”
“With our new verbal and creative assets, DHI now has its own distinct identity, allowing our Dice brand to strengthen its position as the leading digital career resource,” Durney noted. “The name DHI and our new tagline more clearly reflect the globally unified company we have become.”
About DHI Group, Inc.
DHI Group, Inc. is a leading provider of specialized websites and services for professional communities including technology and security clearance, financial services, energy, healthcare and hospitality. Our mission is to empower professionals and organizations to compete and win through specialized insights and relevant connections. Employers and recruiters use our websites and services to source and hire the most qualified professionals in select and highly-skilled occupations, while professionals use our websites and services to find the best employment opportunities in and most timely news and information about their respective areas of expertise. For almost 25 years, we have built our company on providing employers and recruiters with efficient access to high-quality, unique professional communities and offering the professionals in those communities access to highly-relevant career opportunities, news, tools and information. Today, we serve multiple markets primarily located throughout North America, Europe and the Asia Pacific region.
