What your Role is: The Account Director partners with creative and strategy teams to provide brand consultation, perspective, and recommendations to clients. The Account Director is responsible for managing and developing client business generated by the Business Development teams and the Account Service group. Some Core Expectations: As an ambassador for CBX externally and internally, you are expected to: - Conduct yourself with professionalism at all times
- Represent and project the values of CBX
- Be able to articulate what CBX does and our competitive points of difference
- Seek opportunities to position the organization for competitive advantage
As a senior leader of CBX, you are expected to: - Fully and independently own your responsibilities and deliverables
- Inform decisions to protect and serve the best interest of the organization
- Help manage the balance; do great work; make a profit, clients love us, have a happy team
- Have a strong understanding of CBX services, products, processes and protocol and continue to learn
- Be able to articulate CBX services, products, processes and protocol as related to your department
- Lead by example; be a role model
- Regularly communicate with your team(s) and management
As a people manager of CBX, you are expected to: - Motivate and challenge your team to achieve beyond what they think they are capable of doing
- Accept responsibility for the actions of those for which you are managing
- Instill trust and confidence in your direct reports, peers, and management
What your Responsibilities could include, but are not limited to: Project Management - Manages brand and project teams to deliver highest standards of excellence in service, strategic consultation for the overall brand, creativity and professionalism.
- Serves as the direct contact liaison between the client and creative, strategic and production teams.
- Receives and provides all client direction, questions, and relevant information to teams.
- Drives and influences the project process from initial briefing through implementation.
- Develops comprehensive and inspirational creative briefs with appropriate timelines.
- Inspires CBX creative teams to maximize the effectiveness and appropriateness of creative work.
- Ensures alignment with creative brief, account strategy, and understanding of client issues.
- Coordinates internal review meetings and client meetings and conference calls as appropriate.
- Determine “readiness” of work for client presentations with the senior creative and strategy teams.
- Ensures smooth transition of the creative/strategic process to the production process. Organizes content, flow and materials with Design Director to create a compelling, thought-provoking presentation and representation of CBX.
Client Consultation - Provides client with distinct point-of-view on marketing, creative strategies, target audience, competitive set, trends, and opportunities for building brand awareness, competitive point of difference, and relevance with target audience.
- Develops category analyses and market audits to provide a clear perspective to support creative direction.
- Recommends process/techniques for creative development, research, equity analysis, brand segmentation, asset management and other branding processes as appropriate.
Relationship Building/Maintaining - Develops relationships with clients to support the procurement of repeat business. Seeks to penetrate and drive new areas of business opportunity with client.
- Seeks out opportunities to provide additional information on brand that is outside of project scope.
- Provides “added value” through the strength of the relationship and personal association.
Financial - Develops proposals, budgets, and reconciliations for all project activity on assigned accounts.
- Reviews financial performance against approved fee and expense budget.
- Manages project deliverables and requests addendums for out of scope work.
- Submits invoice requests, review/approves invoices, and tracks receivables.
- Manages individual financial targets, as specified by the /VP Client Services/General Manager/Managing Partners.
Team Management - Provides guidance to Account Managers and/or Account Coordinators on branding disciplines, client service methods, protocol, tactics, industry terminology, and process.
- Conducts project wrap-up meetings to de-brief on project successes, challenges, and what each team member learned from the project.
Business Development Support - Heads up finding new business opportunity with existing/lapse clients.
- Supports Business Development in developing case studies and writing proposals.
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